greencajt_zagreb
Photo: Greencajt

More than 3000 visitors, 60 international speakers and countless inspiring ideas – this is what Zagreb looked like during the three-day Greencajt Festival at the Zagreb Fair.

The fifth edition of the Greencajt Festival, held from 21 to 23 May 2025, has once again confirmed Zagreb’s status as a regional centre for open dialogue on key issues of the future. Over the course of three days, through more than 30 lectures and panels, international leaders, innovators, and experts in the fields of ecology, food industry, urban planning, tourism, and entrepreneurship discussed how to translate sustainability from an idea into everyday practice.

Gastronomy as a tool of sustainability and guardian of local identity

The audience was particularly impressed by chef Nick Curtin, owner of a Michelin-starred restaurant from Denmark, who showed through his masterclass From Waste to Worth how food can be a tool for change, through the philosophy of plot dining, seasonality and cooperation with local producers. A similar message was sent by the panel discussion Rethink Food: The Taste of Zero Waste, where representatives of large systems such as Kaufland and Dukat showed concrete examples in which food is treated as a valuable resource, rather than waste.

At the panel entitled Dalmatian Brunch, Slavonian Black Pig, Istrian Olives powered by the Croatian National Tourist Board, Cristina Vojić Krajcar, Marketing Manager of the Istrian County Tourist Board and Ivana Jurić, Director of the Osijek-Baranja County Tourist Board, discussed authenticity as a fundamental principle of sustainable tourism and the importance of connecting local food, culture and identity. It is this connection that is crucial for positioning Croatia – and Zagreb – as a destination that cares about its future.

A strong message to the audience was also sent by the participants of the panel Rethink Food: The Taste of Zero Waste – Daniel Šitum (Kaufland), Prof. Niels Heine Kristensen, Elena Wolsperger Dolezil (Dukat) and Antonio Matusan (Crumbs.hr) – presenting practices in which food is viewed as a resource, rather than waste.

greencajt_zagreb
Photo: Greencajt

Inspiration for cities of the future

Greencajt was more than a festival this year again – it became a platform for the exchange of visions, knowledge and concrete solutions. Among the most notable speakers was British activist and entrepreneur Lily Cole, who emphasised the importance of personal responsibility and the connection of ecology with human rights. Sara Riis-Carstensen, former creative director of LEGO, presented the transformation of the well-known brand towards sustainable operations, while Christoph von Toggenburg spoke about the importance of empathy in sustainable leadership.

Particular attention was drawn to the topic of the role of technology in sustainability – Brett StClair showed how AI can help build more efficient systems, and Damiano Cerrone outlined a vision of cities of the future that are shaped by real human needs. On the other hand, Ditte Revsbæk Hansen from JYSK elaborated on the Scandinavian model of sustainability in retail, while MEP Christophe Hansen presented a new European strategy for sustainable agriculture and food security.

A special new feature was the first Greencajt Film Festival, held in partnership with Raiffeisen Bank, which brought the most important environmental topics of today to the audience through 80 carefully selected films. In this way, Greencajt has even more strongly intertwined education, culture and activism – elements that jointly foster change.

Greencajt reaffirmed that sustainability is not a transient trend, but a necessary direction, and that Zagreb has all the prerequisites to be the central place of that dialogue. As a city that increasingly nurtures green initiatives, supports innovation and brings together key actors of change, Zagreb profiles itself as an indispensable destination for conferences, forums and events dedicated to a sustainable future.


Source: Zagreb Tourist Board

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