Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe. At last year’s edition, 600+ event professionals from 49 countries came together to share perspectives, spark collaborations, and push conversations forward.
Keynote by Dr. Poornima Luthra Joines
Dr. Poornima Luthra — a globally recognised voice on Diversity, Equity, and Inclusion whose work is helping leaders navigate one of the most urgent challenges of our time: how to build trust, belonging, and collaboration in an increasingly fragmented world.
Senior Faculty at Imperial Business School, Dr. Luthra is an acclaimed author, researcher, and keynote speaker known for translating complex DEI concepts into practical, actionable strategies leaders can apply immediately. Her insights empower organisations to move beyond intention and into meaningful, measurable change.

Discover Lisbon as a living laboratory for creativity and collaboration
Attendees will have the chance to step off the beaten path with curated tours on 13th September, and explore Lisbon not as a destination, but as a living, evolving ecosystem, where heritage, creativity, sustainability, and innovation collide to inspire our events.
Learn more about the event here.












