“Choose a job you love, and you will never have to work a day in your life”
A close observer of global trends and an initiator of numerous projects supporting innovation, sustainability and destination development, Aneta Książek has become strongly associated with the Polish Tourism Organisation’s efforts to strengthen Poland’s competitiveness in the international business events market.
Between 2008 and 2018, Aneta served as a Senior Conference Specialist at the Polish Tourism Organisation. In 2015, she spent ten months at the PTO Office in Brussels actively promoting both leisure tourism and the meetings industry. The experience broadened her international perspective and strengthened relationships within the European and global business events community. From December 2022, she held the position of Head of the Poland Convention Bureau. Under her leadership, the bureau continued to expand its activities and strategic partnerships while further reinforcing its role as a key stakeholder in the development of Poland’s meetings and events ecosystem.
In 2025, Aneta Książek became the first representative from Central and Eastern Europe to receive the prestigious Paul Flackett IMEX Academy Award. The award honours individuals whose contributions have had a lasting impact on the global meetings and events sector, including innovation, sustainability, industry collaboration, leadership and talent development.
“Over the past quarter of a century, Poland’s meetings industry has undergone a remarkable transformation, evolving from a niche sector into a significant contributor to the national economy. A key element of this transformation has been the development of modern conference and exhibition infrastructure, alongside the establishment of city and regional convention bureaux and industry associations. It is a privilege to be part of this journey, but it also comes with responsibility for the future,” said Aneta Książek, Director of the Poland Convention Bureau PTO.
DRIVING THE DEVELOPMENT OF POLAND’S MEETINGS INDUSTRY
Poland’s growing position as a leading meetings destination in Central and Eastern Europe is the result of sustained strategic efforts rather than isolated promotional activities. Poland Convention Bureau continues to strengthen the country’s market position through destination marketing, industry advocacy and the development of innovative delegate-focused solutions.
One example is the integration of sensory marketing into Poland’s international trade show presence at events such as IMEX Frankfurt, IMEX America and IBTM World Barcelona, reflecting a broader shift towards experience-led destination promotion. Recent years have also seen the implementation of several strategic initiatives, including the continued development of established projects such as the Polish Congress Ambassadors Programme and the Recommendation Programmes supporting event organisers.
Education and knowledge-sharing remain equally important pillars of PCB’s activities. Programmes such as Spotlight on Poland, Laboratorium Twórców and Destination Poland Green Academy provide practical tools and expertise to support the implementation of sustainable practices across the tourism and meetings sectors. Accessibility and inclusivity have also become increasingly important priorities. Initiatives such as the mobile Low Sensory Show Room demonstrate Poland Convention Bureau’s commitment to creating more inclusive event experiences and supporting the wellbeing of participants.
At the same time, Poland continues to enhance its international profile through active engagement in organisations such as ICCA, UIA, PCMA and SANCBE, as well as through the successful acquisition of major international events, including the ICCA Congress 2022, GDS-Forum & Impact Day 2026, and Aviation Connect 2026.
