upper-austria

Q: What trends do you think we will see in meetings and events in your city in the next 12 months?
Meetings will become more digital! (spot-hot-key word: bring your own device) and Events will become more and more powered and “staged” by regional key-note speakers and artists. They will become greener and greener and more interactive, and the attendants will be younger.

Q: How is your city positioned as a meeting destination today and what are its positive attributes that are often overlooked?
Linz is the capital of Upper Austria and is positioned/ranked No. 3 amongst all of the cities in Austria. We’re already aiming for spot-rank No. 2 after Vienna…

Q: How hard is it to get the message out about all that your city has to offer?
Very hard, because the competition between cities and destinations is immense. If 1 would be ‘the message is easy to be sold’ and 10 would be ‘the message is a hard job to spread’ then we rate it at 7.

Q: How do you see relationship between the meetings industry and the tourism industry?
We are partners who need each other and who clearly benefit from each other -stunning scenery and cultural heritage are decision-making points of interest for buyers as well! A good partnership/relationship is rated from us as a 9.

Q: Tell us something that might surprise meeting planners about your city?
As a visitor or a guest you will be absolutely surprised by a whole bunch of our venues. The capital assets of Linz and Upper Austria are a perfect platform stage for business events. The biggest fact that might surprise you is that Linz is the home of BLUE MEETINGS. You’ve never heard of that? We are trend-setters and in short it means: our aim is to surprise everybody positively and touch the hearts as well. You will discover Europe’s most modern music-theatre and last but not least: Linz is listed as a UNESCO city of media-arts.

Q: Can content marketing drive meeting planners to your destination?
Yes. A BIG and CLEAR YES.

Join our newsletter!

Subscribe to our newsletter and stay up-to-date with the latest updates from Kongres Magazine.

SOURCEKONGRES MAGAZINE
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.