[pullquote]That is why I truly believe that face to face meeting are crucial. All kinds of association meetings, few shows and personal contact is the king.[/pullquote] Q: What trends do you think we will see in meetings and events in your city in the next 12 months?
More educated and professional staff, multicultural approach and better quality. People take care of their time so I hope experts will think about this too. The most important trend will be to optimize time.

Q: How is your city positioned as a meeting destination today and what are its positive attributes that are often overlooked?
According to corporate clients we are “trendy” destination and they would like to organize an event in Poland. Based on International Congress and Convention Association data Poland is ranked 21 globally and 12 in Europe. A bridge between East and West, huge scientific potential and young approach – these are main positive attributes.

Q: How hard is it to get the message out about all that your city has to offer?
Digitalization and time optimization don’t help. Its complicated to deliver the message which is unique and interesting. That is why I truly believe that face to face meeting are crucial. All kinds of association meetings, few shows and personal contact is the king. Not only drinking coffee can help to build relations but also friends and fans.
We are trying – together with our recommended companies and regional convention to build strong relationship with clients and I think it works.

Q: How do you see relationship between the meetings industry and the tourism industry?
Two different worlds. We need to focus on business relations, city and country development agencies, corporate partners. These are organizations where we want to belong. Tourism means leisure and we are business.

Q: Tell us something that might surprise meeting planners about your city?
Content plus creativity can change the world. Meetings and event are driven by aim and goals. People want to take something home and we need to give them whatever they are looking for. In Poland we have a lot of people who are creating, implementing and changing. They can surprised but also they are excellent examples to follow. If you add amazing unique venues and hospitality It can be a wonderful mix for your meetings.

Q: Can content marketing drive meeting planners to your destination?
Yes. Content and creativity are the factors which I use to change the world that is why definitely yes. Without the content there are no delegates. On the other hand if you dont see creativity you are looking for something new.

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