Q: You have been Head of the Bratislava Convention Bureau since 2016. What would you highlight as the key achievements of the Bureau during this period?
I am honoured to lead this department thanks to the recognition of the MICE segment as a valuable part of the destination marketing policy by the management of the Bratislava Tourist Board. In 2017, we created our Bratislava MICE Strategy. It is a clear and comprehensive strategic document covering all MICE segments that helps us stay focused. From my perspective, one of the biggest achievements is that we got out of our comfort zone and started to transform the theory into practical activities.
Q: It seems like Bratislava is developing a strong, clear and very focused brand. Can you please explain how you managed that?
Firstly, I have to thank all the heads, hands and hearts around me to help us to do that. The initial idea came at the end of 2016, when we got aligned with the idea that we couldn’t compete with our XXL destination neighbours with traditional means, we would have to create our own niche market. And the exceptional execution with the innovative approach of Slovaks is the key to that.
Q: Why did you incorporate content marketing into your marketing strategy? How do you see the impact of content on achieving your goals?
Content is the king. And relevant content spread to your target group on time is the queen. Well, as a representative of the destination level, I can (only) see an increase in enquiries and more relevant meeting requests in our appointment calendars at the trade shows/B2B forums.
Q: Is Bratislava gaining international recognition as a MICE destination?
I believe so, the data from our surveys show a major increase in awareness…
“Bratislava stands for the essence of Central Europe, it connects cultural heritage with modern innovative features with a green backdrop.”
Q: What can Bratislava offer to a congress guest, that no other European capital can?
Accessibility. In many different ways. It is easy to get into the city, it is comfortable to move around, delegates can spend their valuable time enjoying the city rather than on the bus. The atmosphere of the city is intimate, relaxed and still authentic, with locals on the streets. Bratislava stands for the essence of Central Europe, it connects cultural heritage with modern innovative features with a green backdrop. And the value for money is still very good.
Q: What will be the main strategic focus for the Bratislava CVB in the coming year?
Association business meetings.
Q: And your own? What will drive you in 2019?
I am looking forward to another team member to help us deliver more and better work for the destination.