The acquisition is IEG’s most important transaction in Brazil to date: an investment in the core sectors of agribusiness, animal nutrition, oils and fats.
The 18th edition of Fenagra, scheduled to take place from 13 to 15 May 2025 in the Main Hall of the Anhembi District in São Paulo, will break records with 230 exhibitors from 17 countries (Europe, Asia, South America, the United States and Australia) and a 16,000-square-metre exhibition area.
“The challenge of internationality is guaranteeing excellent results. Our strategy of geo-cloning our leading products or acquiring others abroad has proved successful. Our turnover is now produced in ten different countries around the world. We are currently consolidating some 20 trade shows abroad with consequent business spin-offs in our Italian territories.”
– IEG CEO Corrado Peraboni
Agribusiness in Brazil is worth USD 170 billion and represents 50% of total exports. Linked to agribusiness is the animal nutrition sector, where Fenagra plays a leading role, which, together with the compound feed market, amounts to approximately USD 45 billion, a value that is forecast to grow by 3% in the next 5 years. South America’s pet food sector alone, with Brazil as the key market, already reports double-digit growth every year, with a forecast of USD 30 billion in 2025.
Furthermore, 50% of all South America’s fats (used in the cosmetics industry), and vegetable oils in particular, is produced in Brazil, mainly going to the biofuel market, the new frontier of a green economy from food waste.
“We aim to increase Fenagra’s visibility in favour of exhibitors and visitors. Agribusiness has many relevant points of contact with IEG’s central areas, such as sustainability and innovation. Besides entering a new sector, we are also providing our know-how in order to enhance the event and offer even greater value to the market.”
– Graziano Messana, head of IEG’s operations in Brazil
With a turnover in Brazil of around 30 million Reals, in the last two years, IEG already acquired 100% of Expo InfraFM and MundoGeo, confirming its aim to become one of the top five exhibition organisers in the country. It now has a portfolio of 12 trade shows in the civil construction, fixtures, surface treatment, geotechnology, drone, space, facility management and health and nutrition sectors: Fesqua, Fesqua Vetro, Ebrats, Feipat, DroneShow, MundoGEO Connect, SpaceBR, e-VTOL, Expo InfraFM, Smart City Business Brazil and Fenagra.
