The company resulting from the merger will continue to operate under the Jack Morton name, a clear signal of the intention to strengthen the brand and its international reputation. The new entity brings together more than 1,000 professionals and specialises in events, brand activations, conferences and digital solutions.
Jack Morton Worldwide is no longer part of the Omnicom Group. This is not a case of an agency being “put up for sale,” nor an open-market transaction, but rather a deal that has already been completed, marking the beginning of a new phase for one of the most historic names in the brand experience industry.
The story began in late 2025, when Omnicom completed its acquisition of Interpublic Group (IPG), one of the most significant transactions in the communications sector in recent years. Through the acquisition of IPG, Omnicom also inherited all of its subsidiaries, including Jack Morton, which had long been part of the group’s portfolio. For several weeks, the agency continued to operate normally under the Omnicom umbrella, with no immediate signs of integration or divestment.
At the beginning of 2026, however, the picture became clearer. On January 21, Jack Morton announced a merger with Impact XM, a long-standing rival agency specialising in experiential marketing.
Independent dimension
The transaction is backed by private equity firm The Riverside Company and involves Jack Morton’s definitive exit from Omnicom’s structure. In other words, the agency has been divested from the group and transferred to a new, privately owned company already pursuing an independent growth strategy.
For this reason, describing Jack Morton as an agency “for sale” would be inaccurate. The sale has already closed as part of a well-defined strategic agreement to create a new global player in the brand experience sector. The merged company will continue to operate under the Jack Morton name, underscoring the intention to leverage the brand’s strong international reputation.
The new group will combine the expertise of Jack Morton and Impact XM, forming an organisation of more than 1,000 professionals with a broad presence across North America, Europe, the Middle East and Asia-Pacific. Events, brand activations, conferences and digital solutions will sit at the core of the offering, supported by the financial and strategic backing of The Riverside Company, ensuring stability and investment capacity.
This transition effectively marks Jack Morton’s return to an independent dimension, away from the dynamics of large advertising conglomerates. A move that could enable greater operational agility and a more focused positioning within the global experiential marketing market, at a time when the industry is undergoing profound transformation.
Learn more about Jack Morton here.
