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THE ONLINE VERSION OF OUR BESTSELLER

"TRY BEFORE YOU BUY" FORMAT

Try Before You Buy is one of our most successful projects, that has been organised in live form for many different destinations. Our concept is innovative, as it allows potential buyers to experience the destination first-hand through exciting activities. Unfortunately, the live version of Try Before You Buy was stopped in its tracks by COVID-19. The Toleranca Marketing team has used the lockdown period for developing and testing different forms of online events and decided to carry out an ONLINE DESTINATION EXPERIENCE. The first online version of the “Try Before You Buy” experience will be hosted by Ural Congress Bureau 

Sounds interesting?

Then get ready to meet EKATERINBURG, the MICE meteorite from the Ural mountains

TUESDAY, 20 October 2020 at 11:00 (CET)

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EXPERIENCE THE URALS FROM YOUR LIVING ROOM

Join the online destination experience, hosted by Ural Congress Bureau. The engaging online event will bring you closer to Ekaterinburg, the heart of the Ural region. Ekaterinburg lies on the border between Europe and Asia and bridges the gap between the two parts of the world, which is one of its key advantages. Historically, Yekaterinburg has been perceived as the entrance to Asia, which could explain it grew into one of the most developed countries in Russia. 

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EKATERINBURG IS WAITING FOR YOU!

Forget every stereotype that you’ve heard about Ekaterinburg. Only one is true. The winters are extremely cold, but the people, extremely warm and immensely hospitable. Ekaterinburg is the creative industry capital, a science hub and the heart of one of the most impressive congress stories. It should certainly be on your list of must-visit destination after COVID-19.

5 REASONS TO JOIN THE ONLINE EXPERIENCE

1. Find out how Yekaterinburg transformed from an industrial city to a super-modern 21st-century metropolis

2. Get to know the city’s impressive meetings infrastructure and ambitious plans for the future. The city wishes to become an international centre for tourism, finance and development

3. Explore the culture; with 50 theatres, 2 philharmonic halls, 19 concert halls, and 60 galleries, Yekaterinburg is a cultural epicentre. 

4. Meet the secret Ural soul and kind-hearted nature of the locals, who are excellent hosts. With their hospitality and good nature, your stay in Yekaterinburg is bound to be a pleasant one. 

5. Learn about mega-events that took place in Yekaterinburg, like the INPROM Trade Fair attended by over 45,000 participants from 95 countries.

THE PROGRAMME

11:00 – Intro: Welcome to Ekaterinburg and Sverdlovsk Region

11:03 – Welcome address by moderator Gorazd Čad

11:04 – Welcome address by Ms. Marina Gostykhina from the Ural Congress Bureau

11:07Sverdlovsk region for meetings and events
Independent presentation by Gorazd Čad based on MTLG 2020

11:17Learn more about the ICC Ekaterinburg EXPO: an architectural and technological gem – by Mr. Stevan Vasconcelos-Barrote, International development manager

11:24Meet Ms.Yulia Bugueva, Meetings and Event Manager at the USTA Group that combines the best business hotels in Ekaterinburg

11:31Virtual excursion to a special venue: Museum of Military Vehicles with Ms. Anastasiia Savinkova, speaker communication specialist of UMMC Museum Complex

11:41TOP 5 reasons to organise your event in the Sverdlovsk region by Ms. Marina Gostykhina from the Ural Congress Bureau

11:45Q&A 

11:55Conclusion and final thoughts by the moderator

REGISTRATION INSTRUCTIONS
Upon filling out the registration form, you will be sent the information for accessing the webinar room on the Clickmeeting platform to your email.

CONTACT

Toleranca Marketing
Štihova 4, 1000 Ljubljana
Gorazd Čad, CEO
T: +386 (0)1 430 51 03
E: gorazd.cad@toleranca.eu
www.toleranca.eu

Ural Congress Bureau
Marina Gostyuhina, Project Manager
Investment Promotion Agency of Sverdlovsk region
T: +7(962)386-52-80 ( ext.237)

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